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- 2024
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
-
Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
- 2023
-
Mark
The Empty Body: Exploring the Destabilised Brand of a Racialised Space
(
- Contribution to journal › Article
-
Mark
Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
(
- Contribution to journal › Article