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- 2016
-
Mark
Value creation character and value assessment responsibility
(
- Contribution to journal › Article
- 2015
-
Mark
Value assessment and pricing capabilities—how to profit from value
(
- Contribution to journal › Article
- 2012
-
Mark
Pricing strategies and pricing capabilities
(
- Contribution to journal › Article
-
Mark
Pricing practices and value creation logics
(
- Contribution to journal › Article