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- 2023
-
Mark
Sycomorphism in city branding : The case of Amazon HQ2
(
- Contribution to journal › Article
-
Mark
Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places
2023) 2023 Academy of Marketing Science Annual Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
A critical typology of "good place branding" : Lessons from place-branding expertise
2023) p.213-226(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
The historical process of commercialization of cities: the case of Stockholm 1900-2020
2021) The annual conference of the international place branding association(
- Contribution to conference › Abstract
- 2016
-
Mark
Aspirational place branding : the strategic transformation of a city narrative
2016) The inaugural annual conference of the international place branding association(
- Contribution to conference › Abstract