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- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
Retailing Retold: Unfolding the Process of Image Construction in Everyday Practice
(
- Thesis › Doctoral thesis (monograph)
- 2009
-
Mark
Newspapers - image formation agents for retailers?
2009) p.429-451(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
A standardised approach to the world? IKEA in China
(
- Contribution to journal › Article
- 2007
-
Mark
Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
(
- Contribution to journal › Article
-
Mark
Transferring International Retail Image Internationally
(
- Contribution to journal › Article