Department of Business Administration
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- 2018
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Mark
Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
B U R B E R R Y JOUSTING FOR REDEMPTION
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Eis, Eis, Baby! Rebranding the Image of a Whole Industry
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Findus horsemeat scandal - How should they handle a new food scandal?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
The GitLab Database Incident
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case H&M 2 - Diversity Leader – An Attempt to Learn from Past Mistakes?
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
The Darkest Day in Lufthansa’s History
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.