Department of Business Administration
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- 2018
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Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Can a Legitimacy Crisis Ruin Brand Authenticity?
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Is brand heritage blocking innovation?
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
No Brand No Party
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
To be or not to be, a communicative leader?
- Master (One yr)
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Mark
Investigating brand identity transfer in brand experience through in-store and online channels
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Brand Identity: What Went Wrong
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Limited edition: Collaborations between luxury brands
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.