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Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X

Arendt, Johannes LU ; Finell, Cecilia Alexandra Thuy LU and Nortén, Emelie LU (2019) BUSN39 20191
Department of Business Administration
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author
Arendt, Johannes LU ; Finell, Cecilia Alexandra Thuy LU and Nortén, Emelie LU
supervisor
organization
course
BUSN39 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
brand loyalty, generation cohort theory, generation x, customer perceived value
language
English
id
8986170
date added to LUP
2019-08-09 09:13:19
date last changed
2019-08-09 09:13:19
@misc{8986170,
  author       = {Arendt, Johannes and Finell, Cecilia Alexandra Thuy and Nortén, Emelie},
  keyword      = {brand loyalty,generation cohort theory,generation x,customer perceived value},
  language     = {eng},
  note         = {Student Paper},
  title        = {Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X},
  year         = {2019},
}