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Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X

Arendt, Johannes LU ; Finell, Cecilia Alexandra Thuy LU and Nortén, Emelie LU (2019) BUSN39 20191
Department of Business Administration
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author
Arendt, Johannes LU ; Finell, Cecilia Alexandra Thuy LU and Nortén, Emelie LU
supervisor
organization
course
BUSN39 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
brand loyalty, generation cohort theory, generation x, customer perceived value
language
English
id
8986170
date added to LUP
2019-08-09 09:13:19
date last changed
2019-08-09 09:13:19
@misc{8986170,
  author       = {{Arendt, Johannes and Finell, Cecilia Alexandra Thuy and Nortén, Emelie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X}},
  year         = {{2019}},
}