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- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
Swedbank's never-ending crisis
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
- 2020
-
Mark
When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
(
- Master (One yr)
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Mark
Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
(
- Master (Two yrs)
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Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201(
Department of Business Administration- Misc.