Publications | LUP Student Papers

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2025
Mark Ye or Nay? - When Partnerships Turn Sour
Norberg, Nelson ^LU ; De Luca, Elena ^LU and Lee Alm, Daniel ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
2024
Mark Let's Get (Hyper)Physical: Defining a New Phenomenon
Norberg, Nelson ^LU ; De Luca, Elena ^LU and Le Fort Magalhaes, Eduardo ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.