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- 2020
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Mark
Frankful, the game changer in the taco shelf
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Once upon a time there was a signature story
(2020) In LBMG Strategic Brand Management - Master Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Emotional steps towards stronger brands
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
-
Mark
Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
- Master (One yr)
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Mark
Brand revitalization in the music industry: a case study approach
- Master (One yr)
- 2019
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Mark
Leadership and Brand Alignment
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Master (One yr)
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Mark
Gay-themed advertising in a cultural context
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Master (One yr)