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2012
Mark TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
Pokrywka, Judyta ^LU and Gfrerer, Anja (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
Hellberg, Mikaela ^LU and Tönnesson, Jessica (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark From Mundane to Remarkable Consumption: The Transformation of Bottled Water
Valcheva, Petya ^LU and Sofonova, Alina ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Point of Purchase TV Screens In Retail Environment
Kiligaridou, Katerina ^LU and Khedher, Anis (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)

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