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- 2015
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Mark
Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry
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- Master (One yr)
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Mark
The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions
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- Master (One yr)
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Mark
Adventure Sports in Paradox - A Qualitative Study of the Impact of Wearable Technology in the Field of Experiential Consumption
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- Master (One yr)
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Mark
The CSR Communication Paradox from a Consumer Perspective - How are a Corporation's CSR Engagement and Communication Efforts Understood and Perceived by Consumers?
(
- Master (One yr)
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Mark
INTERNAL BRANDING THROUGH EMPLOYEE EMPOWERMENT
(
- Master (One yr)
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Mark
Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits
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- Master (One yr)
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Mark
Experience with the Second-Generation Online Brands: Online-Only Brand Experience
(
- Master (One yr)
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Mark
The Effects of Corporate Labeling on the Consumer Attitude towards Premium Private Label Brands – Evidence from Consumers of a German Food Retailer
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- Master (One yr)
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Mark
The break-up: Why consumers end their love relationships with brands
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- Master (One yr)
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Mark
Exploring Branding Practices of Swedish Start-ups
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- Master (One yr)