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- 2023
-
Mark
The Underdog Brand Position
(
- Master (One yr)
- 2022
-
Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
(
- Master (One yr)
-
Mark
The (Mis)alignment between Offline and Online Brand Image
(
- Master (One yr)
-
Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
(
- Master (One yr)
-
Mark
Sport event sponsorship: How to step up your game
(
- Master (One yr)
-
Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
(
- Master (One yr)
-
Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
(
- Master (One yr)
-
Mark
From words to actions: the effects of the transformation of core values through the physical stores
(
- Misc.
-
Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
2022) In Strategic Brand Management - Master Papers Series BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.