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2023
Mark The role of customer-based brand equity in the direct-to-consumer business model
Stahl, Lara ^LU ; Dardeau, Elsa ^LU and Joubert, Paul ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)
Mark Multi-Level-Marketing shaping and supporting Brand Identity
Haldenmayr, Ina Katja ^LU ; Kobylka, Daria ^LU and Tsoulou Vasilopoulou, Eirini Maria ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.
Mark Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
Radilovic, Lina ^LU ; Strom, August and Morel Cavailhes, Salomé (2023) BUSN21 20232
Department of Business Administration
- Misc.
Mark The Art of Shielding Luxury Brands: Defensive Strategies for Success
Frithiof, Carl Oscar ^LU ; Karlsson, Stefan ^LU and Vesterberg, Arvid ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
2022
Mark The (Mis)alignment between Offline and Online Brand Image
Johansson, Sophie ^LU ; Källström, Emma ^LU and Erikson, Madeleine ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
Burian, Celina ^LU and Euler, Ann ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Sport event sponsorship: How to step up your game
Christensen, Henriette Grønlund ^LU ; Rauthe, Tessa ^LU and Buob, Camille ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
Kozhevnikov, Nikolai ^LU ; Rosin, Sofia ^LU and Castro Jimenez, Daniel ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
Köhler, Jasmijn Heliantha ^LU ; Ånäs, Miranda ^LU and Molano Ramirez, Maria Alejandra ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark From words to actions: the effects of the transformation of core values through the physical stores
Li, Yuxin ^LU ; Camacho, Katherine ^LU and Scriboni, Francesca ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.

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