Publications | LUP Student Papers

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2019
Mark Better late than never - a narrative study of how late entrants position their brand biography in the market
Jöryd, Elin ^LU (2019) SKOM12 20191
Department of Strategic Communication
- Master (Two yrs)
Mark Att slåss med drakar - En kvalitativ studie av hur två startups i Skåne arbetar med varumärkespositionering
Vikell, Johanna ^LU ; Jeppsson, David and Holmquist, Carl (2019) FEKH29 20191
Department of Business Administration
- Bach. Degree
2018
Mark Brand Conviction and Brand Desirability in the Aviation Industry
Hui, Tung Hang ^LU and Hamasha, Farah ^LU (2018) MGTN59 20181
Department of Business Administration
- Master (One yr)
Mark Against all odds - a narrative approach towards underdog brands
Palmqvist, Anders ^LU (2018) SKOM12 20181
Department of Strategic Communication
- Master (Two yrs)
Mark You Never Get a Second Chance for a First Impression
Isaksson, Jonas ^LU and Katana, Katrin ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2016
Mark ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry
Lammers, Jamie-Lee Celine ^LU and Ryll, Karoline ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2015
Mark Aspirational and Inspirational Brand Positioning: a study towards emotional positioning from a consumer-perspective
Paulikaite, Marija ^LU and Wölk, Linda ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Exploring Branding Practices of Swedish Start-ups
Drakoulis, Alexandros ^LU and Lipovsek, Sasa ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
2010
Mark From Positioning to Practice – Brand Positioning in an Over-Communicated Society
Kron, Felicia ; Tahajody, Mina and Sjöstrand, Emanuel (2010)
Department of Business Administration
- Master (One yr)

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