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- 2018
-
Mark
Against all odds - a narrative approach towards underdog brands
(
- Master (Two yrs)
-
Mark
You Never Get a Second Chance for a First Impression
(
- Master (One yr)
-
Mark
Brand Conviction and Brand Desirability in the Aviation Industry
(
- Master (One yr)
- 2016
-
Mark
‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry
(
- Master (One yr)
- 2015
-
Mark
Aspirational and Inspirational Brand Positioning: a study towards emotional positioning from a consumer-perspective
(
- Master (One yr)
-
Mark
Exploring Branding Practices of Swedish Start-ups
(
- Master (One yr)
- 2010
-
Mark
From Positioning to Practice – Brand Positioning in an Over-Communicated Society
(
- Master (One yr)
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