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- 2025
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Mark
Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Paradox of Official Secrets: Does It Help or Hurt Consumer Trust?
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2024
-
Mark
Beyond Recognition: Analyzing the Strategic Drivers and Stakeholder Dynamics of Corporate Rebranding in High- Awareness Tech Companies
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
- Master (One yr)
- 2019
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Mark
Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
- Master (One yr)
- 2016
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Mark
Does it really matter? - A look at how branding strategies affect the return after an IPO
- Master (One yr)
- 2012
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Mark
The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image
- Master (One yr)