Publications | LUP Student Papers

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2024
Mark Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
Gasienica, Karol ^LU and Ström, August ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Beyond Recognition: Analyzing the Strategic Drivers and Stakeholder Dynamics of Corporate Rebranding in High- Awareness Tech Companies
Hollmann, Erik ^LU ; Claesson, Ellinor ^LU and Pispas, Vasiliki ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
2019
Mark Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
Hauptmann, Jella Lynn ^LU and Ausserdorfer, Julia ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2016
Mark Does it really matter? - A look at how branding strategies affect the return after an IPO
Friberg, Ebba ^LU ; Ekman, Felix and Sjöstrand, Hanna (2016) FEKN90 20161
Department of Business Administration
- Master (One yr)
2012
Mark The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image
Küpers, Marion ^LU and Faulseit, Pia (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)