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- 2021
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
The greater good initiatives of country branding
(2021) In The Strategic Brand Management: Master Papers series BUSN21 20212
Department of Business Administration- Master (One yr)
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Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
- Master (One yr)
- 2020
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
- Master (One yr)
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Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
- Master (One yr)
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Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
- Master (One yr)
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Mark
Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
- Master (One yr)
- 2019
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Mark
Gay-themed advertising in a cultural context
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Master (One yr)
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Mark
Speak up or stay quiet
- Master (One yr)