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- 2022
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Mark
“Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
(
- Master (Two yrs)
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Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
(
- Master (One yr)
-
Mark
Small Purchases Make A Big Difference
(
- Master (One yr)
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Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
(
- Master (One yr)
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
- 2021
-
Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
(
- Master (One yr)
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
(
- Misc.
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
(
- Misc.
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Mark
Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
(
- Master (One yr)
- 2020
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)