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- 2024
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Mark
Beyond Recognition: Analyzing the Strategic Drivers and Stakeholder Dynamics of Corporate Rebranding in High- Awareness Tech Companies
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
-
Mark
Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
- 2023
-
Mark
The Brand Creation of an International Football Club
- Master (One yr)
- 2022
-
Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
(2022) In Strategic Brand Management - Master Papers Series BUSN21 20222
Department of Business Administration- Master (One yr)
- 2020
-
Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
(2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Management of Events Over Time: The Paradox of Brand Continuity and Change
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Misc.