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2023
Mark A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
Do, Y Nhi ^LU and Kakaletri, Georgia ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
Pumarino, Antonia ^LU (2023) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
2022
Mark Utilization of Culture in Brand Building – A Study of the Morally Stigmatized Gambling Industry
Berglund, Linnéa ^LU and Goffhé, Anna ^LU (2022) BUSN49 20221
Department of Business Administration
- Master (One yr)
Mark The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
Dreslerska, Julita ^LU and Johansson, Sarah ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
Björkman, Agnes ^LU and Larsson, Emma ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
2021
Mark Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
Andresen, Mareike Marie ^LU (2021) SKOM12 20211
Department of Strategic Communication
- Master (Two yrs)
Mark Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
Hansson, Ninette ^LU and Cousyn Johansson, Vanille ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
Svensson, Linnea ^LU ; Nordlander, Amanda ^LU ; Eckerholm, Emilia ^LU and Schönström, Isabell ^LU (2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark Reaching for the Stars: An exploratory study to conceptualize product iconicity
Ferenius, Jakob ^LU ; Carbone, Maria Agustina and Morgans, Roosmarijn (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Misc.
2019
Mark Feminism till salu: En kvalitativ studie om feminism som varumärkesstrategi
Nyberg, Inez ^LU and Odhnoff, Sara (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree

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