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- 2022
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Mark
English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
(
- Bach. Degree
-
Mark
The Doppelgänger Sentiments: A Qualitative Study on Cultural Branding, Anti-brand Activism and Marketplace Sentiments
(
- Master (One yr)
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Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221(
Department of Business Administration- Misc.
- 2021
-
Mark
Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212(
Department of Business Administration- Misc.
- 2020
-
Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.