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2025
Mark Iconic Products in B2B Markets
Albertini, Lea Sophie Maleen ^LU and Daas, Lena ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2020
Mark Reaching for the Stars: An exploratory study to conceptualize product iconicity
Ferenius, Jakob ^LU ; Carbone, Maria Agustina and Morgans, Roosmarijn (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Misc.