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- 2023
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
- 2020
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
(2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration- Misc.
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
-
Mark
The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.
- Master (One yr)
- 2017
-
Mark
What drives the organic private label customer? A study of the influencing variables on the purchase behaviour
- Master (One yr)
-
Mark
The Effects of Brand-Context Congruence
- Master (One yr)
- 2015
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Mark
The interaction between companies internal processes and the service encounter and its affect on the perceived quality A case study in the automotive industry
- Univ. Diploma
- 2013
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Mark
Brands of athletes- The effect of brand personality of athletes on consumers
- Master (One yr)
- 2012
-
Mark
Occasionally Organic - A Study of Occasional Consumers of Organic Food in Sweden
- Master (One yr)
- 2008
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Mark
Mincing the brand – A study of the relationship between private labels and retailer brands
- Master (One yr)