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- 2024
-
Mark
From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
(
- Master (One yr)
- 2022
-
Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
(
- Master (One yr)
-
Mark
Förtroende - Nyckeln för Influencer Marketing
(
- Bach. Degree
- 2021
-
Mark
Virtual Influencers, Friends to Listen to?
(
- Master (One yr)
-
Mark
The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
(
- Master (Two yrs)
- 2020
-
Mark
“Jag känner mina influencers... eller?” - En kvalitativ studie om unga kvinnors attityder kring förtroende- och relationsskapande gentemot influencers.
(
- Bach. Degree
-
Mark
Virtual Influencing: Uncharted Frontier in the Uncanny Valley
(
- Master (One yr)
-
Mark
Millennials' Attitude Towards Environmental Advertisement - An Experimental Investigation of Environmental Cues and an Integration of Elaboration Likelihood Model
(
- Master (Two yrs)
- 2019
-
Mark
It’s Time To Become Brave - The Phenomenon of Social Brand Activism
(
- Master (One yr)
- 2018
-
Mark
Nyheten blev sig aldrig lik igen
(
- Bach. Degree