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2025
Mark Building Relevance Brick by Brick: The Practice of Newness
Elmér, Ella ^LU and Skøtt, Emil ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2023
Mark What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
Papangeli, Dimitra ^LU ; Martell, Ella ^LU and Sorle, Michaela ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)
2022
Mark Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
Hüsam, Julia ^LU ; Bosveld, Julia Herma Cornée Dorothée ^LU and Nordmark, Linnéa ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
2021
Mark How corporations’ transition from product branding to corporate branding
Lilliehorn, Sofia ^LU ; Burian, Celina ^LU and Schönberg, Johanna ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark Reaching for the Stars: An exploratory study to conceptualize product iconicity
Ferenius, Jakob ^LU ; Carbone, Maria Agustina and Morgans, Roosmarijn (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Misc.
Mark Restaurant industry's response to Covid-19
Mircheva, Nikoleta ^LU ; Plompen, Barbara and Wynants, Milan (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
2019
Mark The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
Jacobson, Camilla ^LU and Segebarth, Friedrich Clemens ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Activating A Brands Track Record Using Retro Branding
Heed, Niklas ^LU and Bäck, Malte ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Case Events as an Employer Branding Initiative
Huang, Rueisen ^LU and Nordström, Meri ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Managing the Semi-Fictive Brand Persona - In Theory and Practice
Jungerth, Emma ^LU and Lidström, Sam ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)

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