Publications | LUP Student Papers

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2025
Mark Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
Mierswa, Natalie ^LU and Lichius, Lara Sophie ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2015
Mark The Role of Consumers’ Values, Behaviour and Consumer Innovativeness in Online Fashion Consumption
Zhou, Zheng ^LU and Kravets, Tetiana ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
2013
Mark The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior
Nikdavoodi, Jeanette ^LU (2013) BUSN29 20131
Department of Business Administration
- Master (One yr)