Publications | LUP Student Papers

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2025
Mark Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
Albertini, Lea Sophie Maleen ^LU ; Daas, Lena ^LU and Duvaud, Elodie Celine ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
2024
Mark Hennessy to Henny: Brand Hijacking
Owoturo, Moboluwarin ^LU ; Fredmark, Ida Xing ^LU and Papangeli, Dimitra ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
2021
Mark From commercial product to art piece: luxury in the search of virtual exclusivity
Khabalashvili, Gvantsa ^LU and Hermana García-Agulló, Leyre ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Pack your bags: A Mulberry Repositioning case
Pine, Emelie ^LU ; Mawire, Mazvita and Ahiaveh, Angela Nunana (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
- Misc.