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2020
Mark What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
Pohl, Viktoria Isabel Pia ^LU and Pijnappel, Eva Isabelle ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2019
Mark Risk Preferences of Management Generations
Gier, Jonas ^LU and Witt, Anton ^LU (2019) BUSN09 20191
Department of Business Administration
- Master (One yr)
Mark The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector
Andersson, Cajsa ^LU and Jakobsson, Ebba ^LU (2019) SKOK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Att vara eller inte vara native
Truvé, Emma ^LU ; Edenborg, Isabelle ^LU and Frick, Anna ^LU (2019) FEKH29 20182
Department of Business Administration
- Bach. Degree
Mark Millennials-myten: Föreställningar om ledarskap för nya generationer
Toft, Louise ^LU and Svensson, Malin (2019) KSMK65 20191
Department of Service Studies
- Bach. Degree
Mark HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range
Olander, Fanny ^LU (2019) MODK63 20191
Division of Fashion Studies
- Bach. Degree
Mark Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
Dittmer, Marie ^LU and Emtö, Anna ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark The real [estate] customer experience journey
Ehrs, Tobias ^LU and Lindfors, Hampus ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Does Generation Y exist?
Nystén, Maria ^LU ; Volkova, Alexandra ^LU and Söderling Petersson, Ida ^LU (2018) FEKH49 20181
Department of Business Administration
- Bach. Degree
Mark So Fresh and So Green. An Exploratory Study of Consumers Perceptions of Green Brand Extensions.
Bär, Michael ^LU and Woidtke, Josephine ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)

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