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- 2025
-
Mark
The survival of VELO
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
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Mark
Goodbye Heritage, Hello Stranger
- Master (One yr)
-
Mark
The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
- Master (One yr)
- 2024
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Mark
Exploring authenticity in diversity branding: A case study of Weight Watchers’ “For Every Body” rebranding campaign
- Master (Two yrs)
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Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
- Master (One yr)
- 2023
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
- Master (Two yrs)
- 2022
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Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
- Master (Two yrs)
-
Mark
Weight Watchers: Dieting is out, Healthy is in
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Misc.
- 2021
-
Mark
The greater good initiatives of country branding
(2021) In The Strategic Brand Management: Master Papers series BUSN21 20212
Department of Business Administration- Master (One yr)
-
Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
- Master (Two yrs)