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- 2023
-
Mark
What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
(
- Master (One yr)
- 2022
-
Mark
Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
(
- Master (One yr)
- 2021
-
Mark
How corporations’ transition from product branding to corporate branding
(
- Misc.
- 2020
-
Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Restaurant industry's response to Covid-19
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
(
- Master (One yr)
-
Mark
Activating A Brands Track Record Using Retro Branding
(
- Master (One yr)
- 2018
-
Mark
Case Competitions as a Tool to Build Brands and Reputation
(
- Master (One yr)
-
Mark
Case Events as an Employer Branding Initiative
(
- Master (One yr)
-
Mark
Managing the Semi-Fictive Brand Persona - In Theory and Practice
(
- Master (One yr)