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- 2024
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Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
- Master (One yr)
- 2023
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Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
- Master (One yr)
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Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
- Master (One yr)
- 2022
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Mark
Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
- Master (One yr)
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Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
- Master (One yr)
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Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
- Master (One yr)
- 2021
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Mark
Walk a mile in my shoes: An empirical research into segment-specific customer journeys
- Master (One yr)
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Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
- Master (One yr)
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Mark
The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
- Master (One yr)
- 2020
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Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
- Master (One yr)