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2024
Mark A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
Lucietti, Ida ^LU and Gudenkauf, Thea ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
Zhang, Haotian ^LU and Wang, Hongning ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
de Leon, Valeria ^LU and Ånäs, Miranda ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
2022
Mark Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
Costa, Thiago ^LU and Helal, Alaa Eldin ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
Fransson, Frida ^LU and Schönström, Isabell ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
Köhler, Sebastian ^LU and Rexha, Lum ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
Pärsson, Emma ^LU and Edlund, Beata ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Walk a mile in my shoes: An empirical research into segment-specific customer journeys
Bertelsen, Mette Holm ^LU and Jeppesen, Mads Hüsig ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance
Kongehl, Maura Leonie ^LU and Sander, Belinda ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark What is in a physical store?
Belel, Priyanka ^LU and Alaoui, Adrae ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Johansson, Ulf