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- 2024
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Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
- 2023
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Mark
Building Personal Brand Heritage
(
- Master (One yr)
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
(
- Master (One yr)
- 2022
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Mark
Heritage luxury brands in millennial times
(
- 1st term paper