Veronika Tarnovskaya
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- 2006
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
(2006) the ECR symposium
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
(2005) In Lund Institute of Economic Research Working Paper Series
- Working paper/Preprint › Working paper
-
Mark
The Specificity of Market Driving for a Global Retailer
(2005) 13-th EAERCD International conference
- Contribution to conference › Paper, not in proceeding
- 2004
-
Mark
Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
(2004) European Marketing Academy Conference, 2004
- Contribution to conference › Paper, not in proceeding
-
Mark
The Dynamics of Market-Driving in a Globally Branded Retail Company
(2004) EURAM Annual Conference, 2005
- Contribution to conference › Paper, not in proceeding
- 2003
-
Mark
International growth through cooperation: Brand-driven strategies, leadership, and career development in Sweden
- Contribution to journal › Article
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