Linda Hollebeek (Former)
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- 2024
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Mark
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
- Contribution to journal › Article
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Mark
Smart service value : Conceptualization, scale development, and validation in the retailing context
- Contribution to journal › Article
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Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
- Contribution to journal › Article
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Mark
Using machine learning to develop customer insights from user-generated content
- Contribution to journal › Article
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Mark
Crafting conceptual proposition-based contributions: The 7C framework
- Contribution to journal › Scientific review
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
- Contribution to journal › Article
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Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
- Contribution to journal › Article
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
- Contribution to journal › Article
- 2023
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Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
- Contribution to journal › Article
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Mark
Engagement and value cocreation within a multi-stakeholder service ecosystem
- Contribution to journal › Article