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- 2011
-
Mark
City Branding : a state of the art review of the current reserach
2011) 2nd Place Branding Conference, Branding Cities In Journal of Place Management and Development 4(1). p.9-27(
- Contribution to journal › Article
- 1997
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 1991
-
Mark
Varumärket : en hotad tillgång
1991)(
- Book/Report › Book
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