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- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
-
Mark
When story-telling meets transparency in public sector reforms
2013)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2012
-
Mark
Competitive Capabilities of a Technology Born Global
(
- Thesis › Doctoral thesis (compilation)
- 2011
-
Mark
City Branding : a state of the art review of the current reserach
2011) 2nd Place Branding Conference, Branding Cities In Journal of Place Management and Development 4(1). p.9-27(
- Contribution to journal › Article
- 1997
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 1991
-
Mark
Varumärket : en hotad tillgång
1991)(
- Book/Report › Book