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- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article
- 2017
-
Mark
The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
(
- Contribution to journal › Article
-
Mark
Brand Culture : In Search of Identity
2017) p.203-222(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
The liminality of branding : Interweaving discourses ‘making up’ a cultural intermediary occupation
(
- Contribution to journal › Article
- 2015
-
Mark
Personal branding
2015)(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
- 2014
-
Mark
Urban atmospheres as brandscapes and lived experiences
(
- Contribution to journal › Article
-
Mark
Catwalking the City
2014) p.195-206(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2011
-
Mark
Governing consumers through freedom: A theoretical discussion of the co-creation construct
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Swedish Queens of Crime: the Art of Self-Promotion and the Notion of Feminine Agency. Liza Marklund and Camilla Läckberg
2011)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2010
-
Mark
Branding Capability of Technology of Technology Born Globals
(
- Contribution to journal › Article