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2005
Mark Monarchical Perspectives on Corporate Brand Management
Balmer, John M. T. ; Greyser, Stephen A. and Urde, Mats ^LU (2005) In Working Paper Series
- Working paper/Preprint › Working paper
2004
Mark Monarchies as corporate brands
Balmer, John M. T. ; Greyser, Stephen A and Urde, Mats ^LU (2004) In Working papers series 05-002.
- Working paper/Preprint › Working paper
2003
Mark Core value-based corporate brand building
Urde, Mats ^LU (2003) In European Journal of Marketing 37(7/8). p.1017-1040
- Contribution to journal › Article
Mark Starka varumärken - Nycken till framgång på morgondagens marknad
Melin, Frans ^LU and Urde, Mats ^LU (2003) In Dagens industri business-to-business pocket 2003. p.231-236
- Chapter in Book/Report/Conference proceeding › Book chapter
1999
Mark Brand Orientation: A mindset for building brands into strategic resources
Urde, Mats ^LU (1999) In Journal of Marketing Management 15. p.117-133
- Contribution to journal › Article
Mark The Tetra Pak Trademark Protection Campaign : A life and death struggle
Urde, Mats ^LU (1999) p.227-235
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Starka varumärken - vägen till framgångsrik internationalisering
Melin, Frans ^LU and Urde, Mats ^LU (1999) p.176-200
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Varumärken : vår tids symboler
Urde, Mats ^LU (1999) 24. p.206-207
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
Mark The Ericsson Corporate Trademark Book : The Brand as a strategic asset
Urde, Mats ^LU and Melin, Frans ^LU (1999) p.40-82
- Chapter in Book/Report/Conference proceeding › Chapter in report
1997
Mark Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Urde, Mats ^LU (1997) In Lunds Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)

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