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- 2011
-
Mark
Exploring the Everyday Branded Retail Experience-The Consumer Quest for ‘Homeyness’ in Branded Grocery Stores
(
- Contribution to journal › Scientific review
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
- 2010
-
Mark
IKEA's image in three countries
2010) p.111-130(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
IKEA's image in three countries
2010) p.73-96(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
A standardised approach to the world? IKEA in China
2010) p.47-72(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
What does it all mean? Summing up a research project
2010) p.237-246(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
A standardised approach to the world? IKEA in China
(
- Contribution to journal › Article
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article