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- 2019
-
Mark
B2B brand equity : investigating the effects of human capital and relational trust
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
- 2017
-
Mark
Corporate Brand Identity and Image : to Align or Separate - This is the Question
2017) p.45-64(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Handeln rustar för multi-kanal
2017)(
- Book/Report › Report
- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article
- 2015
-
Mark
Corporate brand as a contract with stakeholders – theology or pragmatism?
(
- Contribution to journal › Article
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2012
-
Mark
Market-driving strategy implementation through global supplier relationships
(
- Contribution to journal › Article
- 2011
-
Mark
Developing a market driving strategy for foreign markets: Internal capabilities and external activities
(
- Contribution to journal › Article