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2024
Mark The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Tuan, Annamaria and Hollebeek, Linda D. ^LU (2024) In Journal of Advertising 53(4). p.491-510
- Contribution to journal › Article
Mark Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda D. ^LU ; Parts, Oliver ; Urbonavicius, Sigitas ; Riisalu, Rein ; Adomaviciute-Sakalauske, Karina and Jansson, Johan ^LU (2024) In Journal of Strategic Marketing 32(8). p.1415-1434
- Contribution to journal › Article
Mark Smart service value : Conceptualization, scale development, and validation in the retailing context
Roy, Sanjit K. ; Singh, Gaganpreet ; Hollebeek, Linda D. ^LU ; Shabnam, Saadia ; Japutra, Arnold ; van Doorn, Sebastian ; Ray, Subhasis and Appio, Francesco Paolo (2024) In Technovation 137.
- Contribution to journal › Article
Mark Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas and Dikcius, Vytautas (2024) In Marketing Intelligence and Planning 42(8). p.1464-1493
- Contribution to journal › Scientific review
Mark Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine ; Poncin, Ingrid ; Kullak, Avreliane and Hollebeek, Linda ^LU (2024) In Psychology and Marketing 41(1). p.69-85
- Contribution to journal › Article
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
Arya, Vikas ; Sethi, Deepa and Hollebeek, Linda ^LU (2024) In Journal of Consumer Behaviour
- Contribution to journal › Article
2023
Mark Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay and Hollebeek, Linda ^LU (2023) In Marketing Intelligence and Planning 41(7). p.837-853
- Contribution to journal › Article
Mark Engaging with (vs. avoiding) personalized advertising on social media
Correia Loureiro, Sandra Maria ; Hollebeek, Linda ^LU ; Rather, Raouf Ahmad ; Ruivo, Luis ; Kaljund, Kristel and Guerreiro, Joao (2023) In Journal of Marketing Communications
- Contribution to journal › Article
Mark Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
Berndt, Adele ; Hollebeek, Linda D. ^LU ; Kaljund, Kristel and Rather, Raouf Ahmad (2023) p.139-158
- Chapter in Book/Report/Conference proceeding › Book chapter

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