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- 2023
-
Mark
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
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- Contribution to journal › Article
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Mark
Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
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- Contribution to journal › Article
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Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
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- Contribution to journal › Article
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Mark
Customer Journey Value: A Conceptual Framework
(
- Contribution to journal › Article
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Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
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- Contribution to journal › Article
-
Mark
Engagement and value cocreation within a multi-stakeholder service ecosystem
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- Contribution to journal › Article
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Mark
Charting the intellectual structure of customer experience research
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- Contribution to journal › Scientific review
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Mark
Moving the stakeholder journey forward
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- Contribution to journal › Article
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Mark
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
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- Contribution to journal › Article
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Mark
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
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- Contribution to journal › Article