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- 2005
-
Mark
Monarchical Perspectives on Corporate Brand Management
2005) In Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Monarchies as corporate brands
(
- Working paper/Preprint › Working paper
- 2003
-
Mark
Starka varumärken - Nycken till framgång på morgondagens marknad
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Core value-based corporate brand building
(
- Contribution to journal › Article
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
-
Mark
The Tetra Pak Trademark Protection Campaign : A life and death struggle
1999) p.227-235(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Starka varumärken - vägen till framgångsrik internationalisering
1999) p.176-200(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Varumärken : vår tids symboler
(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
- 1997
-
Mark
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
1997) In Lunds Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 1994
-
Mark
Brand Orientation – A Strategy for Survival
(
- Contribution to journal › Article