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- 2024
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Mark
Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
2024) In Place Branding and Public Diplomacy(
- Contribution to journal › Article
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Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article
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Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
2024) Consortium for international marketing research.(
- Contribution to conference › Other
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Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
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Mark
We cannot adopt a blanket approach to research security
2024)(
- Other contribution › Web publication
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Mark
Balancing Research Security and Responsible Internationalization
2024) p.16-23(
- Chapter in Book/Report/Conference proceeding › Chapter in report
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Mark
What motivates consumers to adopt controversial green mobility innovations? The case of shared e-bikes and e-scooters
(
- Contribution to journal › Article
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Mark
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
(
- Contribution to journal › Article
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Mark
Affective Encounters in Consumption Spaces
2024) 2024 Association for Consumer Research (ACR) Annual Conference In Advances in Consumer Research LII.(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
New store formats and the complex task of evaluating them
(
- Contribution to conference › Abstract