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2024
Mark We cannot adopt a blanket approach to research security
Shih, Tommy ^LU (2024)
- Other contribution › Web publication
Mark Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas and Dikcius, Vytautas (2024) In Marketing Intelligence and Planning 42(8). p.1464-1493
- Contribution to journal › Scientific review
Mark Finding effective and acceptable approaches to managing international collaborations in a geopolitically turbulent world
Schwaag Serger, Sylvia ^LU and Shih, Tommy ^LU (2024)
- Book/Report › Report
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn and Hollebeek, Linda D. ^LU (2024) In Psychology and Marketing 41(7). p.1597-1613
- Contribution to journal › Article
Mark Sports as "Washing"
Shahriar, Hossain ^LU ; Lucarelli, Andrea and Ulver, Sofia ^LU (2024) Paper Development Workshop - Advancing Management Theory with Sports Data
- Contribution to conference › Other
Mark Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
Mark Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
Lavan, Thusyanthy ; Martin, Brett A.S. ; Lim, Weng Marc and Hollebeek, Linda D. ^LU (2024) In Journal of Retailing and Consumer Services 81.
- Contribution to journal › Article
Mark Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda ^LU ; Srivastava, Rajendra K. ; Clark, Moira K. ; Urbonavicius, Sigitas and Lim, Weng Marc (2024) In Psychology and Marketing 41(10). p.2396-2411
- Contribution to journal › Scientific review
Mark The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Abdur Rafeh, Mir ; Zaib Abbasi, Amir ; Hollebeek, Linda ^LU ; Asghar Ali, Muhammad and Ting, Ding Hooi (2024) In Health Marketing Quarterly 41(4). p.375-406
- Contribution to journal › Article

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