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2023
Mark A critical typology of "good place branding" : Lessons from place-branding expertise
Bertilsson, Jon ^LU ; Sullivan, Katie and Rennstam, Jens ^LU (2023) p.213-226
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Driving sustainability in emerging markets: The leading role of multinationals.
Elg, Ulf ^LU and Melén Hånell, Sara (2023) In Industrial Marketing Management 114. p.211-225
- Contribution to journal › Article
Mark Creating a Sustainable Competitive Position Through Ethical Behaviour
Ghauri, Pervez N ; Elg, Ulf ^LU and Melén Hånell, Sara (2023) In International Business and Management 37. p.1-8
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.
Elg, Ulf ^LU and Ghauri, Pervez N (2023) In International Business and Management 37. p.11-31
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
Cerne, Annette ^LU and Elg, Ulf ^LU (2023) In International Business and Management 37. p.153-175
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
Ghauri, Pervez N ; Elg, Ulf ^LU and Melén Hånell, Sara (2023) In International Business and Management 37.
- Book/Report › Anthology (editor)
Mark Introduction: The Future of Consumption
Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Samsioe, Emma ^LU (2023) p.1-17
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark (When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, Carys ^LU ; Valentin, Sofia and Parsmo, Åsa (2023) p.345-358
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Corporate Fashion and Circular Economy – How to Manage Ethical Challenges in Marketing of B2B Textiles
Sönnichsen, Sönnich Dahl ^LU (2023) In International Business and Management 37. p.33-57
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article

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