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- 2021
-
Mark
Openness in platform ecosystems: Innovation strategies for complementary products
(
- Contribution to journal › Article
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Mark
The role of place in city centre retailing
(
- Contribution to journal › Article
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Mark
Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Att förhålla sig till Kina kräver kunskap, kommunikation och kompass – erfarenheter från Sverige
(
- Contribution to specialist publication or newspaper › Specialist publication article
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Mark
Tickling tensions : Gazing into the parallax gap of the multicultural imaginary
(
- Contribution to journal › Article
-
Mark
Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
The Role of Consumer Innovativeness and Green Perceptions on Green Innovation Use: The Case of Shared E-bikes and E-scooters
2021) In Journal of Consumer Behaviour(
- Contribution to journal › Article
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
-
Mark
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Social Media Consumption among Grocery Customers in Sweden
2021)(
- Book/Report › Report