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2018
Mark The destructive side of branding : A heuristic model for analyzing the value of branding practice
Bertilsson, Jon ^LU and Rennstam, Jens ^LU (2018) In Organization 25(2). p.260-281
- Contribution to journal › Article
2017
Mark The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
Frandsen, Sanne ^LU (2017) In Scandinavian Journal of Management 33(4). p.222-234
- Contribution to journal › Article
Mark Brand Culture : In Search of Identity
Klasson, Marcus ^LU (2017) p.203-222
- Chapter in Book/Report/Conference proceeding › Book chapter
2016
Mark The liminality of branding : Interweaving discourses ‘making up’ a cultural intermediary occupation
Loacker, Bernadette ^LU and Sullivan, Katie ^LU (2016) In Marketing Theory 16(3). p.361-382
- Contribution to journal › Article
2015
Mark Personal branding
Cassinger, Cecilia ^LU (2015)
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
2014
Mark Urban atmospheres as brandscapes and lived experiences
Löfgren, Orvar ^LU (2014) In Place Branding and Public Diplomacy 10(4). p.255-266
- Contribution to journal › Article
Mark Catwalking the City
Löfgren, Orvar ^LU (2014) p.195-206
- Chapter in Book/Report/Conference proceeding › Book chapter
2011
Mark Swedish Queens of Crime: the Art of Self-Promotion and the Notion of Feminine Agency. Liza Marklund and Camilla Läckberg
Kärrholm, Sara ^LU (2011)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Governing consumers through freedom: A theoretical discussion of the co-creation construct
Cassinger, Cecilia ^LU and Bertilsson, Jon ^LU (2011) European Conference of the Association for Consumer Research 9. p.412-416
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
2010
Mark Branding Capability of Technology of Technology Born Globals
Altshuler, Liliya ^LU and Tarnovskaya, Veronika ^LU (2010) In Journal of Brand Management 18(3). p.212-227
- Contribution to journal › Article

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