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- 2022
-
Mark
Brand orientation in action : Towards a relational approach
2022) 161.(
- Thesis › Doctoral thesis (compilation)
-
Mark
Butikens roll för hållbar konsumtion : Ett marknadsorienterat perspektiv på hållbar sortimentsutveckling i dagligvarukedjan
2022) 159.(
- Thesis › Licentiate thesis
- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
- 2017
-
Mark
Commitment to Sustainability in Small and Medium-Sized Enterprises : The Influence of Strategic Orientations and Management Values
(
- Contribution to journal › Article
- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
-
Mark
The brand core and its management over time
(
- Contribution to journal › Article
- 2015
-
Mark
Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Using the Integration of Disparate Antecedents to Drive World-Class Innovation Performance: An Empirical Investigation of Swiss Watch Manufacturing Firms
2015) In Tekhne: Revista de Estudos Politécnicos(
- Contribution to specialist publication or newspaper › Specialist publication article
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
Navigating the market of welfare services: The choice of upper secondary school in Sweden
(
- Contribution to journal › Article