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2022
Mark Brand orientation in action : Towards a relational approach
Gromark, Johan ^LU (2022) 161.
- Thesis › Doctoral thesis (compilation)
Mark Butikens roll för hållbar konsumtion : Ett marknadsorienterat perspektiv på hållbar sortimentsutveckling i dagligvarukedjan
Alm, Karin ^LU (2022) 159.
- Thesis › Licentiate thesis
2021
Mark The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
Burt, Steve ; Dawson, John ; Johansson, Ulf ^LU and Hultman, Jens ^LU (2021) In International Review of Retail, Distribution and Consumer Research 31(2). p.229-255
- Contribution to journal › Article
2017
Mark Commitment to Sustainability in Small and Medium-Sized Enterprises : The Influence of Strategic Orientations and Management Values
Jansson, Johan ^LU ; Nilsson, Jonas ; Modig, Frida and Hed Vall, Gabriella (2017) In Business Strategy and the Environment 26(1). p.69-83
- Contribution to journal › Article
2016
Mark The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Urde, Mats ^LU and Greyser, Stephen A. (2016) In Journal of Brand Management 23(1). p.89-117
- Contribution to journal › Article
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article
2015
Mark Using the Integration of Disparate Antecedents to Drive World-Class Innovation Performance: An Empirical Investigation of Swiss Watch Manufacturing Firms
Tajeddini, Kayhan ^LU (2015) In Tekhne: Revista de Estudos Politécnicos
- Contribution to specialist publication or newspaper › Specialist publication article
Mark Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
Tajeddini, Kayhan ^LU ; Elg, Ulf ^LU and Pervez N, Ghauri (2015) In Advances in International Marketing 26. p.109-133
- Chapter in Book/Report/Conference proceeding › Book chapter
2014
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
Mark Navigating the market of welfare services: The choice of upper secondary school in Sweden
Panican, Alexandru ^LU and Hjort, Torbjörn ^LU (2014) In Nordic Journal of Social Research 5. p.55-79
- Contribution to journal › Article

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