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2018
Mark The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
2017
Mark An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
Anselmsson, Johan ^LU ; Burt, Steve and Tunca, Burak ^LU (2017) In Journal of Retailing and Consumer Services 38. p.194-203
- Contribution to journal › Article
2016
Mark Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
Tam, Kaj-Dac ^LU (2016)
- Thesis › Doctoral thesis (monograph)
2015
Mark Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Anselmsson, Johan ^LU and Bondesson, Niklas ^LU (2015) In Journal of Retailing and Consumer Services 25. p.58-70
- Contribution to journal › Article
2014
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
Mark Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan ^LU and Johansson, Ulf ^LU (2014) In International Review of Retail Distribution & Consumer Research 24(2). p.186-212
- Contribution to journal › Article
Mark Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
Koch, Christian ^LU (2014)
- Thesis › Doctoral thesis (monograph)
2013
Mark Brand orientation and market orientation – From alternatives to synergy
Urde, Mats ^LU ; Baumgarth, Carsten and Merrilees, Bill (2013) In Journal of Business Research 66(1). p.13-20
- Contribution to journal › Article
2010
Mark Tracing the drivers of B2B brand strength and value
Bondesson, Niklas ^LU (2010)
- Thesis › Doctoral thesis (monograph)

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