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- 2022
-
Mark
Sustainabilty and retail marketing : Corporate, product and store perspectives
(
- Contribution to journal › Article
- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
-
Mark
Ease or excitement? Exploring how concept stores contribute to a retail portfolio
(
- Contribution to journal › Article
- 2018
-
Mark
How IKEA’s founder exported a certain image of Sweden : From frugality to 'fika'
2018) In The Conversation(
- Contribution to specialist publication or newspaper › Specialist publication article
- 2017
-
Mark
Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format
(
- Contribution to journal › Article