Department of Strategic Communication

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2023
Mark Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
Blomström, Saga ^LU and Waldfogel, Josef ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Reklam som hörs - En kvalitativ studie av influencer marketing i podcasts
Olin, Filippa ^LU and Lindau, Zaza ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark ”Kvinnokroppen. Så stark och livskraftig, samtidigt så väldigt omdebatterad” En kvalitativ diskursanalys av marknadsföring genom ett postfeministiskt perspektiv
Hansen Römer, Jennie ^LU and Clausson, Therese ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Bridging the Gap: Converging Finance and Strategic Communication for Sustainable Impact
Czajkowski Mikalsen, Julia ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Unga konsumenters attityder till socialt ansvarstagande inom varumärkeskommunikation
Sander, Alma ^LU and Lindblad, Carl ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier
Lindberg, August ^LU and Lindgren, Sara ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Strategiskt lyssnande på sociala medier. En studie av hur en kommun praktiserar lyssnande på Facebook.
Jönsson, Elin ^LU and Nilsson, Victoria ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark "OM ALLA GÖR DET ÄR DET VÄL OKEJ" En kvalitativ studie om unga kvinnors användande av och inställning till nikotinsnus
Eneberg, Anna ^LU and Håkansson Lagerhammar, Ellen ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
Ekeroth, Alice ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
Larsen, Jenny ^LU and Johansson, Astrid ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree

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Publications

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LUP Student Papers

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Department of Strategic Communication

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