Department of Strategic Communication
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- 2022
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Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
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- Master (Two yrs)
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Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
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- Master (Two yrs)
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Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
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- Master (Two yrs)
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Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
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- Master (Two yrs)
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Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
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- Master (Two yrs)
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Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
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- Master (Two yrs)
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Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
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- Master (Two yrs)
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Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
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- Master (Two yrs)
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Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
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- Master (Two yrs)
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Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
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- Master (Two yrs)